Our Chef

Alex Smith is a young Head chef with a true passion for gastro pubs. He has a wealth of experience from various London finest public houses including The Approach or the Stag.

He has already made a name for himself with his outstanding Sunday roasts at the William IV.

His passion for food stands out in his carefully designed menus with a major emphasis on seasonal, traceable, fresh, local, sustainable produce.

Chef at WilliamIV pub london
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Williamiv pub London food
William IV pub lunch
William IV pub-Sunday roast

Our Food

Our mission is to produce fresh, seasonal pub food. Our menus are all delicious and accessible; whether you’re having finger food for your event or sitting down to a Sunday roast family platter with your parents and children. We use local suppliers and seasonal produce throughout our menus and are proud to be an independent business.

You’ll find our signature fish and chips on the menu alongside other pub classics and exciting twists on well-loved dishes.

Scan the QR code to view the menu.

WilliamIV London pub menu QR code

Kitchen open every day for lunch and dinner.

Hours of Operation

Monday-Saturday: 12:00pm – 11:00pm

Sunday: 12:00pm - 8:00pm

Drop Us a Line

We would love to hear from you.

Come for a visit

The William IV
786 Harrow road

NW10 5JX


Call us

  0208 969 5955